Definition of Merchandising:
The "Merchandising" is known to the persons specially involved in garments trade. Theterm merchandising has been derived from the merchandise. Merchandise means goodsthat are bought & sold.
The term "Merchandising" may be defined as Person who merchandises the goods,
specifically for export purposes। Garments merchandising means buying raw materials &
accessories, producing garments, maintaining required quality level and exporting the
garments within schedule time. From the above definitions, we can say that a person
involved in garments merchandising needs a wide range of knowledge & skill to perform
his job successfully. The job itself is Technical and general as well.
Merchandiser is he who builds up relationship with the buyer and acts as a seller. He
plays a vital role in an organization in a sense that he bears more responsibility than
other in regards to execution of an order. The responsibilities that he bears on the jobs
are as follows:
- He represents as a buyer to the factory.
- He represents as a seller to the buyers.
- He inspects Quality as a buyer (from the buyer’s point of view).
- He looks into the business to flourish more in future.
- He tries to offer the deal more competitive without compromising the Quality.
- His object is to satisfy the buyers to progress more of the future business.
- His aim is to impress the buyers by means of
(i) Right Product.
(ii) Right Quality.
(iii) Right Quantities.
(iv) Schedule Time
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