Garments Merchandising | Types of Merchandising

Garments Merchandising:

Garments merchandising is the process which starts from buyer developing to order confirmation and then execute the order with quality as buyer demand and delivery the order within time. It is also known as garments whole selling business with foreigners.

Types of Merchandising

Two types of merchandising done in garments export

1. Marketing merchandising
2. Product merchandising

ü  Marketing Merchandising:

Main function of marketing merchandising is,
1. Product development
2. Costing

ü  Product Merchandising:


Product merchandising is done in the unit. This includes all the responsibilities from sourcing to finishing i.e. first sample onwards, the product merchandising work starts and end still shipment.



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  1. Merchandising Services are essential for streamlining the garment industry's operations, from sourcing raw materials to ensuring timely product delivery. A well-structured merchandising strategy enhances efficiency and profitability in the fashion supply chain!

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